YSM Tests ‘New’ Ad Model

Posted on 11. Apr, 2006 by in Yahoo

Yahoo Search Marketing has been testing a new Ad Model, code name ‘Project Panama’, that includes “ad relevance” components that are similar to Google’s.

The initial article reporting Yahoo’s new Search-Engine ad model appears in Forbes Magazine.

Yahoo hopes a new ad model will result in an overall greater click through rate and therefore greater revenues. It will be interesting to see what Google’s response will be in terms of potential patent infringement.

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