Search Engine Optimization (SEO) is the process of improving relevant organic (aka natural or unsponsored) search engine rankings for your website by using a series of on-site and off-site techniques. SEO should not be confused with search engine marketing (PPC Marketing) which deals with paid inclusion. It is important for your website to rank as high as possible for relevant search queries as the higher a site appears in the search results list, the more visitors it will receive.
SEO considers how search engines operate and how people use them. The three largest search engines, Google, Yahoo and Bing (Microsoft) each use different search algorithms to determine the ranking of websites. SEO involves understanding these different algorithms and using best practices in order to increase the ranking of your website for relevant (and therefore profitable) searches.
Our SEO Services include:
SEO Report Card and Action Plan:
Before we start we provide you with a report card on the current state of optimization of your website. This report will tell you how your site ranks for relevant search terms, how it compares to the competition and what if any SEO has already been done. We use this information to create an action plan that will tell you exactly what needs to be done and how we intend to do it
The design, coding and content of your website go a long way in determining how it ranks in search engines. On-page SEO falls within your control so it should be one of the first SEO improvements you make.
Some aspects of on-page SEO are:
- Title tags
- Header tags
- Url names
- Meta tags
- Alt tags
- Navigation links
- Page size
Using our the results of our SEO report card analysis, our SEO experts will rework your website for optimal on-page SEO.
The content of your web pages are exceedingly important for how you rank. Your content must be unique and relevant keywords and phrases must have sufficient density. Our SEO copywriting experts will evaluate the copywriting on your website and suggest changes which will result in higher search engine rankings.
Incoming links to your website have recently become more important in determine your rank – this is especially true of the most important search engine, Google. You may want to think of the web as a popularity contest. – when another website links to your website it is in essence casting a “vote” for your site. However, all votes (links) are not equal – some count much more than others. Websites that are topically similar and websites that are considered authorities on a subject matter cast a much more powerful vote when they link to your website.
When ranking your website, search engines look at:
- The number of incoming links you have (websites that link to yours)
- How relevant these website are to your website
- The importance that the search engine has assigned to the linking website
We will develop a link building program for your website which will add relevant incoming links to your website every month.
Search Engine and Directory Submission
Having your site listed in online directories increase your websites search engine rankings. Why? Because search engines place importance on links from certain online directories, especially human-edited ones. Examples of human edited directories considered to be important for search engine rankings include DMOZ and Yahoo.
There are over 100 Directories and second-tier search engines (of varying importance) that we will submit your website to. By being indexed in these directories gives your website the best chance of ranking well in Google, Yahoo and Bing.